Google Knol launches. Woot.

Today after months of testing, Google Knol launched. Apparently we're to call it Knol though (not Google Knol). Interesting the page lacks a Google logo and even has the phrase 'Who needs a search engine? CTRL+F' on it.

Interesting line for Google to take don't you think?

Like Wikipedia, Knol allows anyone to create a page about any topic, however new pages are set to use 'moderated collaboration' meaning that any revisions and additions must be approved by the page author before they are published.

There can even be multiple pages about the same topic. The Official Google Blog says:

The key principle behind Knol is authorship. Every knol will have an author (or group of authors) who put their name behind their content. It's their knol, their voice, their opinion. We expect that there will be multiple knols on the same subject, and we think that is good.

I think that is probably bad.

For more on the ins and outs of how Knol works and what it means for Google, head over to Search Engine Land or TechCrunch.

Comments

[Ross]

I heard Google were going to stop prepending everything they release with "Google", and just using the name without. Is that what we're seeing here then?